Our Guide to Audio Advertising
Audio advertising is one of the most effective ways to reach audiences in 2022. Whether you’re looking to get your product in front of as many people as possible, or in front of a hyper-focused niche audience, audio advertising is the way to achieve your goals in the...
Clubhouse and the Future of Social Audio
If you’ve not heard of Clubhouse before, here are a few facts that will make you sit up and pay attention. Firstly, on the 11th February, Elon Musk tweeted “Just agree to do Clubhouse with @kanyewest” to his audience of 47m followers. Secondly, if you want to join...
Your favourite podcast might be collecting data on you. How will this change the podcasting world?
In 2021, being tracked is a fact of life. No matter what you do online, your activity is logged by your internet provider, by every app you use, and every website you visit. Everything you do online ends up as a line of data in a spreadsheet somewhere, which will...
Where will Amazon Music fit into a crowded podcast market?
Amazon recently announced an ambitious entrance into the podcasting market, adding support for podcasts to their Amazon Music service at no extra cost in the UK, US, Japan, and Germany. They’ve also announced a slate of original programming, which includes hosts such...
What does Joe Rogan's move to Spotify mean for the podcast industry?
Earlier this year, it was announced that Joe Rogan’s hugely successful podcast the Joe Rogan Experience would be heading to Spotify. That in itself isn’t extraordinary. The interesting part is that by 2021, the show will be a Spotify exclusive. The show arrived on...
The Future of Audio: Trends to Look Out For
The last four or five years have seen things like podcasting and smart speakers go from being niche and geeky, to sitting firmly in the mainstream. Whereas six or seven years ago, a lot of podcasts were DIY affairs that were made by friends in their bedrooms, now many...