2022 - 2023 | 2 Seasons

ABB Energy Pod

A new series of weekly soundbites from ABB’s Energy Team. Each week ABB experts shared their insights on the subjects that are most concerning to energy leaders, addressing some of the critical challenges and opportunities facing the industry today. Covering one key theme per month, these quick to digest, 4 weekly ‘pods’ will collectively address how businesses can adapt and achieve their goals in this rapidly evolving industry.

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The Brief

ABB wanted to create something that was short, bitesize, and could be quickly and easily recorded to adapt to the changing trends in their industry. Working with them to develop a weekly cadence, with each set of episodes focusing on a monthly theme, we produced this podcast on a quick turnaround to meet their ambitious goals.

Our Approach

Using short interviews with top executives, who commented on topical trends in their industry as they happened, we were able to create something that was instantly relevant within the energy industry to make them stand out as a trusted source.

The Result

With over 5.5k downloads over the course of two seasons, we also ran a promotional campaign targeting key executives on LinkedIn which resulted in over 60k impressions per month over 3 months to drive traffic to the podcast and raise its profile.