2024 | 1 Season

Making It On YouTube

A podcast for creators, by creators. Making It on YouTube brings you insights into what it's like to create and grow your own YouTube channel. Hosted by creators Hannah and Simi, it features guests from across the globe talking about their journey on YouTube.

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The Brief

We worked with the team at YouTube to bring their idea to life. They wanted a podcast that would show the reality, the highs and challenges of being a creator, and speak to other creators. Working with creators from around the globe, we created episodes that were both studio based and recorded online, keeping the look and feel of the podcast across both formats.

Our Approach

As well as having great guests, we worked with the team to come up with a fun quiz segment to bring the YouTube voice into the podcast without it coming across as a presentation.

The Result

With over 100k views for the episodes on YouTube alone, this podcast reached and engaged its intended audience. Outside of YouTube, the podcast reached a loyal audience and the average listen duration – what percentage of the podcast someone listens to – was over 50% across Spotify and Apple podcasts.