Google made a huge announcement this week, which will shake up the SEO industry massively. The Google My Business platform will now allow business owners to communicate more effectively with their online audience.

How do I use Google Posts?

The good news is Google posts are very intuitive and easy to use. Simply log in to your GMB account and find ‘Posts’ which is on the left side menu.
Google Posts Example
Google allows a word count of up to 300 words and includes calls to action like ‘Get Offer,” “Sign Up.” “Reserve” and “Learn More.”
Essentially this is a brilliant tool, which will allow business owners to:

  • Promote events
  • Share offers and promotions
  • Showcase new arrivals and top selling products

Google posts examples
You can see how posts will look below. Google have confirmed that they will appear in Google’s search and maps results. Woo hoo!
Google Posts examples
*Image taken from Search Engine Land*

What does this mean for your SEO strategy?

Google Posts means you need to be much more active on Google My Business and use it as a way of staying ahead of your competitors.
Move will be rolling out strategies for all of our clients and we encourage you to do the same.
Thanks for reading.