The number one priority for your website needs to be that it works well with Google. The guys at Google have their own special code of practice for these things and it’s necessary that you cooperate fully, otherwise you might find that no-one can see your site.
There are of course loads of things under the hood that only your experienced SEO specialist will be able to see. However, there are a few simple steps that you can take to make your website work more efficiently. Thankfully, these have nothing to do with keyword analysis or AdWords.
1, Speed it up
There’s a reason that Google created PageSpeed tools. It likes speedy websites that offer a good user experience and don’t take an eternity to load.
One way to know if your website is doing the business would be to constantly check the speed of your key landing pages. You could also get in touch with one of your developers or the person that built the website to see if they can increase the speeds themselves.
2, Testing, testing, 1-2-3
This is the SEO version of a mic check. You need to ensure that you know things like your websites key conversion paths and how they work. You can then run things like A-B testing to see what strategies work and which ones don’t. If you don’t do this then you aren’t improving your users participation of your product.
Google really likes it when people have a great user experience. They know this by scanning your website and taking note of things such as how long people stay on your site and also if they return. If people like spending time on your site, its stock with Google will rise as well.
3, Optimise your content
One of the most important steps you can take to improve your website is to create easy-to-read content that engages your audience. No one wants to read the digital marketing equivalent of Moby Dick just so they can understand how your app or start-up works. This will all tie in to the quality of the user experience.
It’s not just your customers that need to have a good user experience. Google needs to understand how the website works as well. You can help with this by improving the sites architecture so that it becomes as easy as possible to navigate your website.
This means annotating all the URL’s, titles and headers so that Google completely understands what they are. The website should also include a site map that has been authorised by Google webmaster tools.
4, Optimise it for mobile technology
It’s 2015. If you are not doing this already then what are you doing? All sites need to be mobile-friendly. It is estimated that 53% of all mobile browsing is done via mobile devices (phones, tablets, smart-wear).
Two years ago Google announced that websites which were not mobile-friendly would be negatively affected by its algorithm. Google won’t love you unless that website is mobile-friendly baby.
5, Sharing is caring
It’s always been the case that you need to spread the word about your brand. But, Google have moved the goalposts a little bit. You need to make sure that you are updating your website with fresh content and that you share it through your relevant social channels so that you can score with Google. A good social presence can drive traffic to your site. That’s something to always remember while you are updating content.
Google wants to know that people actually care about your site. A whole bunch of re-tweets and social engagement goes a long way in showing that. If you cannot do this properly, Google will well and truly despise you.