I work as a digital marketing executive and was wondering what you thought the best all-in-one SEO software out there for me to use?
There are many SEO tools/software/plugins that are used by experts in this industry, and the majority of us use these for analytics and data collection. Some SEO tools are free like Yoast SEO plugin for WordPress or premium ones that you will need to pay monthly for. But if you are seeking for a tool that will provide you with the best combination for all your SEO needs, then paid tools is most likely the best option.
Of all the paid SEO tools, I would definitely recommend SEMrush, as I consider it as an all-in-one software that focuses on all aspects of search engine marketing, including SEO and paid search advertising. It allows you to see where your competitors are ranking for over 95 million organic keywords, provide backlink reports, and enables you to look up organic and ad keywords for any domain to stay ahead of the game.
You can find SEMrush here: http://www.semrush.com/